What is the difference between ethnography and qualitative research

Although there are clear differences between qualitative and quantitative approaches, some researchers maintain that the choice between using qualitative or quantitative approaches actually has less to do with methodologies than it does with positioning oneself within a particular discipline or research tradition.Ethnography is a qualitative research method that studies the social and cultural life of people, while ethnology is a comparative study of cultures.The differences between qualitative and quantitative research qualitative and quantitative research complement each other;The word ethnography also refers to the written report of the research that the ethnographer produces afterwards.Although, there are many qualitative methodologies like grounded theory, case study, ethnography and participatory action i will be discussing two specific methodologies, grounded theory and ethnography.

The aim of ethnographic research is to generate rich insights into the lives, habits, experiences, and behaviours of those we seek to understand.Ethnography is a type of qualitative research that gathers observations, interviews and.But that doesn't mean they don't differ in how data is collected, interpreted, and the kinds of research questions asked.Ethnography is the systematic study of people and cultures whereas phenomenology is the study of subjective, lived experiences and perspectives of participants.Qualitative research and quantitative research are two major research design.

Before choosing a research method, one must look deep into the background or conduct a literature review of the method or theory.A guide to using ethnography in qualitative research.They don't work in a silo.As a qualitative method, it observes practices and relationships without the strict employment of a deductive framework.